{"id":683,"date":"2018-10-19T15:37:29","date_gmt":"2018-10-19T15:37:29","guid":{"rendered":"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/?p=683"},"modified":"2019-02-18T17:26:24","modified_gmt":"2019-02-18T17:26:24","slug":"designing-for-generation-z-the-future-of-the-student-furniture-market","status":"publish","type":"post","link":"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/designing-for-generation-z-the-future-of-the-student-furniture-market\/","title":{"rendered":"Designing for Generation Z: The Future of the Student Furniture Market"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.0.47&#8243;][et_pb_row _builder_version=&#8221;3.0.48&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text _builder_version=&#8221;3.0.74&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; inline_fonts=&#8221;Verdana&#8221;]<\/p>\n<p><span style=\"font-family: Verdana; font-weight: normal;\">As the last of the Millennials graduate, it\u2019s time for the next generation to take their place.<\/span><br \/>\n<span style=\"font-family: Verdana; font-weight: normal;\">Enter Gen Z. This cohort has had access to the internet practically since they were born but they also had to grow up during the Great Recession. These experiences have greatly affected how they think about the future.<\/span><br \/>\n<span style=\"font-family: Verdana; font-weight: normal;\">If you want to attract this group of students to your property, you need to adapt to what matters to them.<\/span><\/p>\n<h3><span style=\"color: #bf1e2e;\"><strong>Smart Furniture: Made for the Digital Native<\/strong><\/span><\/h3>\n<p><span style=\"font-family: Verdana; font-weight: normal;\">While Millennials are known for their tech-savviness, their successors take this even further. Generation Z students are digital natives. Because they\u2019ve been exposed the latest tech since early childhood, they expect it to be integrated into their living spaces.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-685 aligncenter\" src=\"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/Bedroom-Skyline-Walnut-300x169.jpg\" alt=\"\" width=\"447\" height=\"252\" srcset=\"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/Bedroom-Skyline-Walnut-300x169.jpg 300w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/Bedroom-Skyline-Walnut-768x432.jpg 768w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/Bedroom-Skyline-Walnut-1024x576.jpg 1024w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/Bedroom-Skyline-Walnut-610x343.jpg 610w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/Bedroom-Skyline-Walnut-1080x608.jpg 1080w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/p>\n<p><span style=\"font-family: Verdana; font-weight: normal;\">An article from ForRent.com recommends adding USB ports and charging stations to common areas. You wouldn\u2019t want is residents crawling under tables looking for a place to plug in a charger, would you? A mess of cords lying around isn\u2019t ideal either. Furniture with built-in outlets can help while keeping things organized.<\/span><\/p>\n<h3><span style=\"color: #bf1e2e;\"><strong>Space Saving Pieces That Don\u2019t Sacrifice Style<\/strong><\/span><\/h3>\n<p><span style=\"font-family: Verdana; font-weight: normal;\">One of the key takeaways from a report from Property Shark states that \u201cGen Z is willing to compromise on almost anything to keep costs down \u2013 but dreams of lots of space and amenities\u201d.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-684 aligncenter\" src=\"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/Loft-Bed-Skyline-Walnut-300x169.jpg\" alt=\"\" width=\"446\" height=\"251\" srcset=\"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/Loft-Bed-Skyline-Walnut-300x169.jpg 300w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/Loft-Bed-Skyline-Walnut-768x432.jpg 768w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/Loft-Bed-Skyline-Walnut-1024x576.jpg 1024w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/Loft-Bed-Skyline-Walnut-610x343.jpg 610w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/Loft-Bed-Skyline-Walnut-1080x608.jpg 1080w\" sizes=\"(max-width: 446px) 100vw, 446px\" \/><\/p>\n<p><span style=\"font-family: Verdana; font-weight: normal;\">While spacious student accommodations may not always be possible, there are certainly ways to make a room feel bigger. Take lofted beds for example. They create more usable space that makes the most of a small footprint.<\/span><\/p>\n<h3><span style=\"color: #bf1e2e;\"><strong>Multipurpose Furniture That Delivers Maximum Value<\/strong><\/span><\/h3>\n<p><span style=\"font-family: Verdana;\">A housing survey from the same Property Shark report ranked storage as the 6th most important deciding factor for Gen Z while space is at 2nd. One way to address both is to use multipurpose furniture such as beds and couches with hidden storage underneath.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-690 aligncenter\" src=\"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/BSC-University-Room-1-300x200.jpg\" alt=\"\" width=\"425\" height=\"283\" srcset=\"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/BSC-University-Room-1-300x200.jpg 300w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/BSC-University-Room-1-768x512.jpg 768w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/BSC-University-Room-1-1024x683.jpg 1024w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/BSC-University-Room-1-610x407.jpg 610w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/BSC-University-Room-1-1080x720.jpg 1080w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/p>\n<p><span style=\"font-family: Verdana; font-weight: normal;\">Keep clutter at bay while maximizing the space your residents have in their rooms. Just because this generation is willing to compromise for cost doesn\u2019t mean they have to.<\/span><\/p>\n<h3><span style=\"color: #bf1e2e;\"><strong>Accent Furniture: For A Personal Touch<\/strong><\/span><\/h3>\n<p><span style=\"font-family: Verdana; font-weight: normal;\">According to Coresight Research, Gen Z is \u201cmore fixated on personal appearance and personal image (or even personal \u201cbrand\u201d) than any previous generation.\u201d This concern over how they\u2019re perceived can extend to their living spaces as well.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-687 aligncenter\" src=\"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/7-Metal-Ring-Bedroom-Room-1024x792-300x232.jpg\" alt=\"\" width=\"438\" height=\"339\" srcset=\"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/7-Metal-Ring-Bedroom-Room-1024x792-300x232.jpg 300w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/7-Metal-Ring-Bedroom-Room-1024x792-768x594.jpg 768w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/7-Metal-Ring-Bedroom-Room-1024x792.jpg 1024w, https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/7-Metal-Ring-Bedroom-Room-1024x792-610x472.jpg 610w\" sizes=\"(max-width: 438px) 100vw, 438px\" \/><\/p>\n<p><span style=\"font-family: Verdana;\">While crafting the perfect design, don\u2019t forget to leave room for a bit of personalization. Consider pieces that can transform an area\u2019s style depending on how the resident wants to use it. It\u2019s inevitable that they\u2019ll share part of their lives online. Help them show off their individuality.<\/span><\/p>\n<p><span style=\"font-family: Verdana;\">Whether it\u2019s technology, space or style, Generation Z is always looking for a good deal. Let Dickson Furniture help you design the living spaces that these new students will be excited for. After all, college life is as much about memorable experiences as it is about preparing for the future.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>As the last of the Millennials graduate, it\u2019s time for the next generation to take their place. Enter Gen Z. This cohort has had access to the internet practically since they were born but they also had to grow up during the Great Recession. These experiences have greatly affected how they think about the future. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<p>As the last of the Millennials graduate, it\u2019s time for the next generation to take their place.<br \/>Enter Gen Z. This cohort has had access to the internet practically since they were born but they also had to grow up during the Great Recession. These experiences have greatly affected how they think about the future.<br \/>If you want to attract this group of students to your property, you need to adapt to what matters to them.<\/p><p><strong>Smart Furniture: Made for the Digital Native<\/strong><br \/>While Millennials are known for their tech-savviness, their successors take this even further. Generation Z students are digital natives. Because they\u2019ve been exposed the latest tech since early childhood, they expect it to be integrated into their living spaces.<\/p><p><img class=\" wp-image-685 aligncenter\" src=\"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/Bedroom-Skyline-Walnut-300x169.jpg\" alt=\"\" width=\"447\" height=\"252\" \/><\/p><p>An article from ForRent.com recommends adding USB ports and charging stations to common areas. You wouldn\u2019t want is residents crawling under tables looking for a place to plug in a charger, would you? A mess of cords lying around isn\u2019t ideal either. Furniture with built-in outlets can help while keeping things organized.<\/p><p><strong>Space Saving Pieces That Don\u2019t Sacrifice Style<\/strong><br \/>One of the key takeaways from a report from Property Shark states that \u201cGen Z is willing to compromise on almost anything to keep costs down \u2013 but dreams of lots of space and amenities\u201d.<\/p><p><img class=\" wp-image-684 aligncenter\" src=\"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/Loft-Bed-Skyline-Walnut-300x169.jpg\" alt=\"\" width=\"446\" height=\"251\" \/><\/p><p>While spacious student accommodations may not always be possible, there are certainly ways to make a room feel bigger. Take lofted beds for example. They create more usable space that makes the most of a small footprint.<\/p><p><strong>Multipurpose Furniture That Delivers Maximum Value<\/strong><br \/>A housing survey from the same Property Shark report ranked storage as the 6th most important deciding factor for Gen Z while space is at 2nd. One way to address both is to use multipurpose furniture such as beds and couches with hidden storage underneath.<\/p><p><img class=\" wp-image-690 aligncenter\" src=\"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/BSC-University-Room-1-300x200.jpg\" alt=\"\" width=\"425\" height=\"283\" \/><\/p><p>Keep clutter at bay while maximizing the space your residents have in their rooms. Just because this generation is willing to compromise for cost doesn\u2019t mean they have to.<\/p><p><strong>Accent Furniture: For A Personal Touch<\/strong><br \/>According to Coresight Research, Gen Z is \u201cmore fixated on personal appearance and personal image (or even personal \u201cbrand\u201d) than any previous generation.\u201d This concern over how they\u2019re perceived can extend to their living spaces as well.<\/p><p><img class=\" wp-image-687 aligncenter\" src=\"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-content\/uploads\/2018\/10\/7-Metal-Ring-Bedroom-Room-1024x792-300x232.jpg\" alt=\"\" width=\"438\" height=\"339\" \/><\/p><p>While crafting the perfect design, don\u2019t forget to leave room for a bit of personalization. Consider pieces that can transform an area\u2019s style depending on how the resident wants to use it. It\u2019s inevitable that they\u2019ll share part of their lives online. Help them show off their individuality.<\/p><p>Whether it\u2019s technology, space or style, Generation Z is always looking for a good deal. Let Dickson Furniture help you design the living spaces that these new students will be excited for. After all, college life is as much about memorable experiences as it is about preparing for the future.<\/p><p><style><\/style><\/p><p>\u00a0<\/p>","_et_gb_content_width":""},"categories":[1],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-json\/wp\/v2\/posts\/683"}],"collection":[{"href":"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-json\/wp\/v2\/comments?post=683"}],"version-history":[{"count":0,"href":"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-json\/wp\/v2\/posts\/683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-json\/wp\/v2\/media\/687"}],"wp:attachment":[{"href":"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-json\/wp\/v2\/media?parent=683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-json\/wp\/v2\/categories?post=683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dicksonmanufacturer.com\/beta\/studenthousing\/wp-json\/wp\/v2\/tags?post=683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}